3 Basic SEO Essentials Will Help Build Better Strategies

3 Basic SEO Essentials Will Help Build Better Strategies

SEO is the blanket term used to cover all of the methods you can use to increase your site’s search visibility. Onsite optimization is typically behind the scenes, and focuses on what More »

Research Shows 42% of Brits lie About how Much They do for Charity

It has been revealed by a voucher code website that 42% of Britons have lied about how charitable they are to their friends, family and co-workers to make themselves look better. In More »

Check out Groupon for big savings on Adidas footwear

Check out Groupon for big savings on Adidas footwear

It might not grab the headlines like it used to, but Groupon has grown quietly over the years to become the Web’s #1 destination for discounts and savings on consumer goods and More »

Lose weight and save cash with Groupon’s discounts

Lose weight and save cash with Groupon’s discounts

If you’ve been struggling to lose weight on your own then you may find you can do better with the support of a few friends. And there’s no better way to find More »

Why a strong dollar is bad news for America

Why a strong dollar is bad news for America

For the past decade, the running narrative has been that Europe has been a powerhouse on the currency front due to its wise jurisprudence with regards to its economy (a few hiccups More »

 

What is Email Security Gateway and Its Importance?

An email server guards a company’s or a user’s internal email servers. Every email sent and received goes through an email gateway. A Secure Email Gateway (SEG) tracks every email sent and received. Unwanted messages might be spam, phishing scams, viruses, or fraudulent material. 

There are several factors to consider when choosing a security gateway for your email servers. Some of them are Cloud-based or on-premises deployment, protection against ransomware and phishing, and cost-effectiveness. In addition, some reputable in this area or the known top 11 email security gateways might be of assistance. So let’s examine these factors and determine whether an email security gateway is right for your organization. 

Cloud-based or on-premises

When it comes to protecting your email, whether you choose an on-premises or cloud-based solution depends on what type of data you have and how you process it. An on-premise solution can be easier to implement, requires less ongoing maintenance, and has better control over data. On-premise solutions are also better for storing and transmitting sensitive information.

Organizations that deploy on-premises email protection must purchase hardware, maintain software, and connect email servers. By contrast, companies that deploy secure email gateway services as cloud services don’t have to worry about these issues, as security vendors maintain the service. Cloud services can also quickly scale to meet peak email traffic and user numbers.

Protection against phishing

Email Security Gateway can help protect your business against phishing attacks and other email-borne threats. It can prevent your organization from being infected with malware and reduce downtime from advanced threats. This solution can also sanitize emails to prevent them from being infected with viruses and other malware. Its advanced scanning technology can detect up to 98% of malware while limiting the time your organization is vulnerable to attacks from email. It can also identify suspicious scripts sent by untrusted senders. It can even identify links within external images and short URLs and warn you of them. It also protects you from phishing and spoofing and can be easily configured for private or public groups so that you can set your security policy for your business. In addition, it will apply recommended settings to all email accounts.

The Email Security Gateway can scan all emails sent to or from your business, identifying suspicious links and other malicious content. It will also block or redirect any email messages that contain sensitive information. The Security Gateway will also allow you to limit the number of messages you allow to pass through the gateway. If it exceeds the limit, the system will disable the compromised account and route all outgoing emails to the default mail server.

Protection against ransomware

An Email Security Gateway can protect your email from ransomware and other targeted attacks. It offers a comprehensive email security solution with anti-virus and spam filtering, data protection, and DoS prevention. It also has policy management and automatic update capabilities to address new threats. The cloud-based service is compatible with Microsoft Office 365 and supports multi-layer protection.

Email security gateways work by filtering and blocking malicious email before it reaches your employees’ inboxes. They can be standalone or combined with on-premises installations. Moreover, they can complement web-based email gateways to provide comprehensive email protection. Email security gateways can also incorporate sophisticated fraud detection, account takeover detection, and user education about phishing attacks.

Cost-effectiveness

Organizations must address email security. Email security solutions come in a variety of forms. Some are on-premises, while others are cloud-based. Cost-effectiveness is crucial when choosing an email security solution. The most common security risk is phishing.

Email security gateways are helpful in several detection techniques in parallel. Vendors will provide typical detection rates for different types of email threats, which can vary by organization. It is essential to tune the detection methodologies to match the organization’s needs. Some organizations tolerate high false negative rates, while others may not.

The cost-effectiveness of email security gateways depends on a few factors. For example, if a company wants to implement an on-premise email security gateway, it must be able to accommodate the extra costs associated with the hardware. In addition, the gateway should be easy to install and receive ongoing software and security updates. For this reason, conducting “Proof of concept” testing is essential first.

Management dashboard

The email security gateway is a powerful tool to help companies protect their emails from malicious messages. It offers logging and reporting capabilities that allow administrators to keep track of their email security. The gateway also provides email archiving capabilities, which can help businesses store emails for legal compliance and data management. Additionally, it provides users with a management dashboard that offers improved visibility into the email traffic on their network and insight into business productivity.

The email security gateway management dashboard shows detailed information on all threats identified. Users can easily view and filter email traffic by selecting threat categories or periods. The dashboard also contains other details, such as the number of emails scanned and the number of licenses used.

How to Choose a Custom Display Package for Your Brand

When you want to enhance your product’s brand identity, choosing a custom display package can help you do that. Custom boxes will catch the eye of your target customers and make your products stand out from the rest. They will keep your brand in the minds of your customers, increasing your chance of attracting repeat business. To increase your sales, you should create a creative package that will impress your customers and attract new ones.

Choosing the right custom display packaging is important to improve your brand image. The quality of the printing is an important factor when you’re selecting a custom display package. Poor print quality can cause a customer to lose trust in your brand. Many consumers associate poor print quality with lower-quality products, and you want to ensure your brand is associated with high-quality products and services. Look for a company that uses high-resolution printing to improve the look and efficiency of your brand’s messages. Also, look for a company that offers high-quality finishing coats for your boxes.

Know your Target Consumers

Knowing your target customers, or who the product is being produced for, is the first step before launching it. Creating toys for children, mechanical instruments for those who share an interest, or beauty products for passionate cosmetic users are a few examples. Similarly, you must pack your goods in a way that serves your customers’ needs. A manufacturer needs to know what kind of packaging will appeal to customers. Customers only remain loyal to brands that share their values. The packaging makes your stuff stand out among numerous other products from other manufacturers. Custom cosmetic packaging, for instance, is created in glitzy, bright designs. Additionally, they contain eye-catching dazzling prints.

Consider the product’s structural integrity when designing custom display boxes with your company’s logo. You need a custom box that won’t collapse or become distorted. To avoid this problem, work with an expert engineer to make a physical mock-up of your design before printing it on your custom boxes. A custom-built box with your company’s logo is a great way to promote your brand and generate more sales. The logo will give your business identity and set you apart from competitors. However, using a standard box for shipping your products could be costly, so it’s better to use a customized box that features your company’s logo instead.

Custom graphics should be placed on the packaging to convey a certain message to your target audience. These graphics should be consistent with your brand’s logo so that consumers can easily identify your product. However, it is crucial to avoid overusing custom graphics as this may make your brand look tacky. Additionally, your custom display box should not be easy to open or close. A magnetic closure or sticky tape opening can help customers to buy your product without fuss.

High-resolution Printing

The printing quality is one of the most important factors when choosing a custom display package. Poor printing can cause customers to lose trust. Fortunately, several reputed printing companies provide high-quality printing at affordable prices. Choosing a reputable printing company ensures that your customers associate your brand with high-quality products and services. In addition, high-resolution printing improves the look of custom display boxes and improves the efficiency of communicating your brand’s message. Moreover, finishing coats can further enhance the appearance of your packaging.

A general rule is that the higher the resolution, the better. A print should be at least 300 dpi for the most accurate reproduction.

The best way to ensure high-resolution prints is to go direct to the source of the image. For example, a photograph can be in high-resolution if it has been shot with a high-resolution camera. However, not all cameras produce the same resolution. When choosing a custom display package for your brand, you should go for the highest resolution possible. The DPI will determine how sharp the image is printed. A higher DPI will mean sharper images, while a lower one will result in blurry images. Remember that your custom display package represents your brand, so a poor-quality image will indicate a lack of attention to detail.

Changing Crime Rates in the United States

Understanding safety is all about knowing the actual data. It can seem like things are getting more dangerous in the United States, especially because there’s more access to the news nowadays, but does the data actually back that up? Here’s what you should know about changing crime rates in the United States.

America's Changing Crime Rates
America’s Changing Crime Rates Created By: PeopleFinders

1. Crime Trends By Year

The idea that things are getting more dangerous just isn’t true. As a matter of fact, the numbers from the FBI tell a completely different story. This is the average nationwide crime rate per 100,000 since 2010:

2010: 3,350.4
2011: 3,292.5
2012: 3,255.8
2013: 3,112.4
2014: 2,971.8
2015: 2,859.6
2016: 2,837
2017: 2,745.1
2018: 2,568.4

As you can see, it’s gone down every single year. That means the United States has actually been getting safer every year rather than getting more dangerous.

2. Understanding Violent Crime

For some people, seeing the general crime statistics isn’t enough because it includes all sorts of crime. What about violent crime? Is it becoming more dangerous in terms of violent crime? According to the FBI’s violent crime rate per 100,000 since 2010, no:

2010: 404.5
2011: 387.1
2012: 387.8
2013: 379.1
2014: 375.7
2015: 372.6
2016: 386.3
2017: 382.9
2018: 368.9

Even though crime did increase in some years, overall, the trend has been toward a reduction in crime. Between 2010 and 2018, violent crime went down by nearly 9%. Plus, the homicide rate in 2018 was fully half the rate of 1991. Even when you look at just violent crime, things are getting safer.

3. Crime By Location

One of the more important things to look at is location. Different cities can have significantly different crime rates. For example, these are the violent crime rates in the United States’ five most dangerous cities, nearing or exceeding five times the national average:

Detroit, Michigan: 2,007.8
Memphis, Tennessee: 1,943.2
Birmingham, Alabama: 1,911.5
Baltimore, Maryland: 1,833.4
St Louis, Missouri: 1,800.4

On the other hand, some cities have incredibly low rates of crime. These are possibly the country’s safest cities, with a violent crime rate less than a tenth of the national average:

Hopkinton, Massachusetts: Nearly 0
Bridgefield, Connecticut: Nearly 0
Madison, Connecticut: Nearly 0
Harrison Town, New York: 3.5
Bernards Township, New Jersey: 3.7

4. Socioeconomic Status

These locations don’t necessarily tell the whole story; socioeconomic status plays a huge role in predicting danger. For example, all of the 10 most dangerous cities have a poverty rate above 20%, and typically have high unemployment and low median income. Safest cities, on the other hand, all have a median area income over $100,000, meaning that cities with a higher socioeconomic status more likely have lower rates of crime.

Conclusion

Overall, crime is getting lower, but that might not mean anything to you specifically. The most important thing you can do to keep yourself and your family safe is to have actual information. That may mean, for example, using a public record search engine to gather information on neighbors. With this information, you’re more likely to stay safe in your immediate vicinity.

Our Picks on the Best Cars for 2021

In a typical year, new car buyers can look forward to the new models making their first appearances around the end of summer. However, 2020 is unlike any other year, and more than 24 new American-built vehicles delayed market introduction. This left all of us waiting on pins and needles for our first look at the 2021 models.

Thankfully, none of the new models were canceled, and while they’re delayed, we are finally getting our first look at the best cars for 2021. Which one catches your eye?

Best Midsize Car: Honda Accord

The new Accord is one of the best new cars for 2021 thanks to its efficiency and affordable price. You’ll love the spacious interior and comfortable seats. Despite the affordable price tag, the interior feels upscale.

There’s a large trunk for plenty of cargo space. The engine will give you a peppy response and pairs well with responsive handling. This makes the car functional and pleasurable to drive.

Best Full-Size SUV: Ford Expedition

If you have a large family and need plenty of cargo and towing ability, then you can depend on the Ford Expedition. It may be a box on wheels, but this means it has an oversized interior and high towing capacity.

What’s nice about this model is that Ford takes into account varying budgets. The baseline models have a budget interior and basic necessities. Top of the line trims rival luxury SUVs with quality interiors and tons of innovative features.

Best Midsize Pickup: Toyota Tacoma

The Tacoma consistently ranks at the top of best car lists year after year. It’s no surprise that the 2021 model doesn’t deviate from this. You can use this truck for everything from daily commuting to off-road adventures.

These dependable trucks come packed with standard features that you just don’t find on other comparable trucks. It also has a user-friendly infotainment system. The durability of this truck makes it a popular pick for those looking to hit the trails.

Best Electric Car: Hyundai Kona Electric

The Kona EV is one of the best electric cars for 2021, thanks to its impressive driving range. At 258 miles, it’s one of the longest in its class. Drivers also will appreciate the many standard driver-assist features.

The infotainment system is easy to use, and passengers will feel comfortable in the upscale cabin. There’s also an energetic turbocharged engine available for those looking for more performance. Combine this with the restrained handling and comfortable ride; you have an enjoyable car to drive.

Best Limited Edition: Dodge Durango Hellcat

This vehicle packs an insane amount of power and will have you seeking vehicle storage so that you can say you own one. It boasts 710 horsepower from its supercharged V8 engine and all-wheel-drive system.

This is the first year of production and it stops in June of 2021, meaning there’s a limited window of time where you can buy this rare and one-day collectible vehicle.

Shop the Best Cars for 2021

If you’re considering buying a new vehicle, then start with the best cars for 2021. These vehicles rank at the top of car expert’s lists for their looks, ride comfort, and engine performance.

Check out our other auto articles for the latest in automotive industry news.

What to Do If You Have Been a Victim of a Distracted Driving Accident

Between 2016 and 2018, there were over 900,000 crashes caused by distracted drivers in the US alone. Around the world, people often find themselves the victims of a distracted driving accident through no fault of their own.

If this has happened to you, you might be feeling scared and vulnerable, not knowing where to turn. Read on for definitive information on what your next steps should be.

What Is Distracted Driving?

Distracted driving is defined as any activity that takes the driver’s attention away from driving. This could be texting while driving, eating or drinking behind the wheel, or adjusting the navigation or stereo system within the car.

Texting is often the most dangerous distraction. Sending or reading a text will take the driver’s eyes off the road for about five seconds. This may not seem like much but, when traveling at 55mph, that can take a car the length of a football field.

When drivers are distracted, they are clearly more likely to get into accidents, endangering not just the lives of themselves and their passengers, but also the lives of those in other cars or on the sidewalk. In 2018 alone, distracted driving killed 2,841 people.

What to Do After a Distracted Driving Accident

If you’ve been the victim of an accident from a distracted driver, it’s obviously an incredibly stressful time. The first thing you need to do is make sure that you are physically taken care of. Go to a hospital and seek medical treatment for any injuries you might have sustained.

The next step after having a crash with a distracted driver is to get a copy of the police report. Someone at the scene will likely have called the police. From the report, you can see if there were any witnesses and request their contact information.

The next step is to find a personal injury lawyer. Make sure that they make the prosecutor in charge of your case is aware of any of your injuries. This will help to stop the defense lawyer of the distracted driver from negotiating the case down to something less serious.

When it comes to the aftermath of a distracted driving accident, you will also likely be dealing with an insurance company. Discuss your options with your lawyer to see what would be most beneficial to your case. Don’t agree to anything with your insurance company until you’ve had a second opinion, because it can affect how the law case plays out.

Even well after the accident has occurred, feel free to seek professional help from a therapist at any time. You’ve been through a lot and it may have had a lasting impact on your mental health. It’s always best to seek professional support, rather than trying to tough it out on your own.

Keen to Learn More?

Being involved in a distracted driving accident is a turbulent time for anyone. No one should have to go through something like that, but it’s reassuring to have a guide of what to do if the worst should happen. Remember there are those out there to help you through every step of the process, from legal support to medical and mental health aid.

If this information on what to do after a distracted driving accident was helpful, you might benefit from some of our lifestyle articles. Browse through them for tips on everything from relationships to home and garden.