Back in January, Chevrolet launched its “New Year, New Roads” campaign, which swerved away from traditional car ad territory to instead endeavor to help people make and keep their New Year’s resolutions. First there was the Co-Driver chatbot on Facebook Messenger, to share tips and encouragement, as well as provide expert advice to keep people motivated to stick to their resolutions. Then, the brand shared the stories of five different people as they tried to achieve their own goals that ranged from climbing Everest, to conquering a fear of heights, and more, all through Facebook 360 video.
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Source:: Fast Company