This Is How Airbnb Is Trying To Force The Ad Industry (And Itself) To Make Diversity A Priority
CMO Jonathan Mildenhall used Cannes Lions to not only recruit more diverse talent, but to try and encourage others to take the issue more seriously.
One of the simplest, most talked about ads during this year’s Super Bowl was from Airbnb. There were no celebrities, Hollywood-sized special effects, or complex commercial narrative. It was just a collection of portraits–faces of men and women of all colors and nationalities–with these words: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful, the more you accept. #weaccept”
Source:: Fast Company
