Over the last couple of decades, coffee has gone from being a plain, watery drink to an often-luxury staple available in endless combinations. You can now pay an incredible $18 for a single cup in Brooklyn. And Millennials are said to be more discerning about quality, origin, and preparation than their predecessors. Sales of espresso-type coffee have tripled since 2008, driven largely by younger tastes, the National Coffee Association says.
This discernment, while sometimes annoying, does have the benefit of producing changes in the wider supply chain. The “premiumization” of coffee pays for accreditation standards, greater traceability, and investments in enabling Read More

Source:: Fast Company