Video: Opportunities of all kinds open up in this Super Bowl 50 ad for Quicken Loans.
Quicken Loans’s Super Bowl ad has sparked rumblings over whether we should worry about a new housing bubble.
“What if we did for mortgages what the Internet did for buying music and plane tickets and shoes?” a narrator says. The 60-second spot then opines about how Quicken’s new product, called the “Rocket Mortgage,” might do that. It would unleash “demand for necessary household goods as our tidal wave of ownership floods the country with new homeowners who now must own other things.”
This patriotic call to consumption Read More

Source:: wsj