How Wealthfront is Trying To Make Its Robo-Advisor Feel More Human
Engineer-driven Wealthfront is putting more emphasis on its marketing, starting with a new site that ditches financial jargon for something more personable.
Wealthfront, the only major robo-advisor based in Silicon Valley, takes pride in its origins as an engineer-driven company. Newly wealthy techies at nearby Facebook and LinkedIn, attracted to Wealthfront’s almost monastic product focus, were the company’s first customers.
Source:: Fast Company
