How This Hopped-Up Brewery Is Bringing American Craft Beer To Germany
Stone Brewing, one of America’s largest craft breweries, wants to sell Germans on the virtues of some very un-German beers.In a converted gasworks building in western Berlin’s Mariendorf neighborhood, American craft beer brand Stone Brewing is engaged in an unusual project: Selling Germans—and Europeans in general—on the joys of bitter, hoppy beers like Stone IPA and the company’s popular Arrogant Bastard Ale. Germans have traditionally enjoyed lagers and wheat beers that are a far cry from the IPAs that are fashionable on the American scene, but Stone hopes Europeans will go gaga for the alternative.
Source:: Fast Company
