Dove Partners With Cartoon Network To Boost Young Girls’ Self-Esteem
The Dove Self-Esteem project is aiming to make a deeper impact through Cartoon Network’s hit show “Steven Universe.”
Dove’s commitment to promoting body positivity has manifested in award-winning campaigns and global initiatives like the Dove Self-Esteem Project, which was founded in 2004 to help build confidence in young girls through educational programs. Already in 140 countries, the Dove Self-Esteem project set a goal of reaching 40 million young people by 2020–and it’s aiming to add 20 million more through a recently announced partnership with Cartoon Network’s hit show Steven Universe.
Source:: Fast Company
