Category Archives: Business

Why Real-Life Results Don’t Meet Buyer Persona Expectations

All your content should be designed to drive certain behaviors in your audience.

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Source:: Entrepreneur

Father and Son Business Owners Share Their Secrets to Success

In time for Father’s Day, successful father and son business owners share how they balance their personal and professional relationships.

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Source:: Entrepreneur

Meet the Entrepreneur Whose Startup Raised $24 Million Thanks in Part to Mark Zuckerberg

Jeremy Johnson is the CEO and co-founder of Andela, a company that trains software developers in Africa and was the first investment for the Chan Zuckerberg Initiative.

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Source:: Entrepreneur

What 25 Years and $200 Million in Financing Taught Me

There are a plethora of ways to raise funds for a startup company, but try these suggestions to retain control.

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Source:: Entrepreneur

The Friends Turning Bundt Cake into Big Business

Two women bring back a discarded dessert, and create a national hit.

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Source:: Entrepreneur