A New Index Tracks Our National Mood One Tweet at a Time
On Twitter, most people ignore the adage, “If you can’t say anything nice, don’t say anything at all”—and there’s data to show it.
The new Wall Street Journal/IHS Markit U.S. Social Sentiment Index, created with Janys Analytics, measures mood swings on Twitter by tracking whether users are making positive or negative comments on a wide range of issues.
One measure of the generally sour Twitter mood: Over the past year, just three days stand out as unusually pleasant: Thanksgiving, Christmas and New Year’s Eve. It’s far easier for the news of the day to cause sentiment to dip. Sentiment on Twitter plunged Read More
Source:: wsj



