3 Basic SEO Essentials Will Help Build Better Strategies

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3 Basic SEO Essentials Will Help Build Better Strategies

SEO is the blanket term used to cover all of the methods you can use to increase your site’s search visibility. Onsite optimization is typically behind the scenes, and focuses on what you can do on the back end of your website to increase your chances of rankings. Off-site SEO represents all of the tactics you use to push your site further up the search results, such as link-building and social media marketing. In this article, we’re going to touch on both offsite and onsite and why they are important for optimizing your website for the search engine.

1.How to Read the SERP

Reading the SERP, or ‘search engine results page’ is the first aspect of search engine optimization for your website. Though it may not seem like it, many beginners don’t know how to read a SERP- meaning they don’t know how to gauge where their site is ranking and for what.

Thanks to Adwords, almost any search you complete will show a variety of paid results before organic results. In this image, you can see just how much is paid before we reach the organic results.

When tracking keywords or judging the success of your rankings, be sure to exclude these paid results from your tracking. Most SEO software like SeRanking or Authority labs can do this for you- but if you’re determined to go the old fashion way, you need to know this.

Why? Because when you’re optimizing your site behind the scenes, it’s a good idea to know what you’re competing against.

2.What Search Engines are Looking for

It’s the search engine’s job to make sure that when internet users are Googling for the answers, they get the best answer first. When optimizing your site for SEO, it’s a good idea to know what they’re looking for. Here’s a quick guide on the fundamentals:

  1. Relevancy. Makes sense right? If you’re googling book stores near me, you want to see BOOK STORES not Office Depot. Which means when you’re optimizing your site, make sure that you consider user intent. Is the page you’re trying to rank for your keyword actually relevant to your users? If the answer isn’t an automatic yes, it’s a no. Try again.
  2. Content quality. Does your content teach the reader something? Does it answer their questions and provide valuable information? Again, if the answer isn’t an immediate yes, it’s a no.
  3. Site Usability. Is your site hard to navigate? Flooded with pop ups? This is all going to affect your usability. To succeed, you want to make sure the pages you’re working on are actually enjoyable for users to read.
  4. Compatibility and site speed. Your website needs to be optimized for all devices, not just the one you’re developing your website on. It needs to be fast, clean, and loading well on iPads, Androids, laptops, and just about anything else you can think of.
  5. Authority. Are you trusted by your users? Are you a big name in your industry? Both of these play into the authority your website has. The more authority, the easier it is to rank.

There are dozens more practices for optimizing your site and it’s content, but these are the big 5 that make the most impact. Focus on these elements first. Once you have these down, you can start optimizing with many of the tactics found across the internet.

3.What Search Engines Aren’t Looking For

Perhaps more important than what search engines are looking for is what they aren’t. Commonly referred to as ‘black hat tactics,’ these methods are ways of ranking sites that search engines DO NOT approve of. In fact, it may even crippling your site in the long run.

  1. Keyword stuffing. Adding your target keyword to a post 500 times in hopes of ranking for the term is one of the biggest mistakes you can make. Not only is it absolutely annoying for your readers, it’s a tactic that has been getting punished since Google’s updates in 2012.
  2. Buying links. Backlinks are important. They’re the votes by which your website is considered the authority of a search query. Buying links to get that authority is NOT the way to go. It’s fairly easy to see when a link has been bought, whether you’re a human or a robot.
  3. Annoying ads. Can a user actually visit your site before being bombarded with ads? Your website is not a billboard on the highway. It’s a place to connect with your users. People hate annoying ads, and robots are now trying to protect them from your annoying ads.

Of course there are many more tactics that Google doesn’t appreciate. But if you’re already vetting your tactics with these three points in mind, none of those tactics should be entering your venacular to begin with.

Conclusion

Learning SEO can be more intimidating than it actually is challenging. For most people, SEO is quite simple- it’s finding the time to do it in addition to everything else going on with the business. Where some chose to hire team mates that are responsible for optimization, others prefer to hire a search engine optimization company that can handle their needs for them. Regardless of what you choose, knowing the basics will help you make sure your website is headed in the right direction with a strategy that supports your goals.

Are you learning SEO or are you a seasoned experts? Share your SEO essentials in the comments.

What You Should Do If You Are a Victim in a Car Accident

With so many cars on the road in the United States it is no wonder that there are so many car accidents. Statistics show that there are more than 70 million cars on the road at any one time and the average number of car accidents in the U.S. every year is 6 million. Unfortunately more than 90 people die in car accidents every day while 3 million people are injured every year. Also, around 2 million drivers in car accidents experience permanent injuries every year.

With these terrible statistics being the reality, each of us needs to understand that being in a car accident is likely at some time during our lives. And, with this fact in mind, we need to know what to do if we are a victim of a car accident.

IF you find that you have been a victim in a car accident, you should contact a reputable law firm to understand your rights and how you can get compensation for your injuries, pain and suffering, medical bills and loss of wages. Calling the law firm will also help you to learn more about these types of cases.

Here are some of the vital things you should do immediately after or as soon as you are able following a car accident.

Call an ambulance

If it is a serious accident you need to immediately call an ambulance. Chances are someone including you might be seriously injured. You need to have medical personnel there as quickly as possible. So do not assume that someone else has already called, take the lead and do it. The operator will let you know if an ambulance is on the way and will also take specific details about anyone you know who might be injured so the emergency medical team will be prepared.

Contact the police

Calling the police is a vital step after you have been in a car accident. A policeman can function as a credible independent recorder of events. The policeman will do a police report based on what he or she observes at the scene. This will include the state and position of the vehicles, if any of the drivers is under the influence, what any witnesses have observed, and the exact location of the accident. Because a policeman is professionally trained to write these type of reports, they can be admitted into evidence in court as an accurate record of the events. This report will also be used when you file a personal injury lawsuit against the driver who caused the accident.

Get the contact details of everyone involved in the accident

You should locate anyone who was involved in the accident and take down all of their important details. These should include their name, address, phone number, license, license plate, email address and insurance information. You should take pictures of their license, insurance card and license plate as well.

Make your own personal account of what happened

While at the accident scene make a personal account of everything that happened. It is best to record this into your phone and take pictures of everything as well. Memories are faulty and with the likely trauma you are experiencing there is a good chance that you will forget important details about the accident. Instead of trying to depend on your memory later make notes about what happened as soon as you are able. These notes can decide your personal injury case later. You should also get the contact details of any witnesses to the accident.  

Being aware of the important things to do if you are a victim in a car accident can make the difference in the outcome of your health and personal injury case. 

What You Should Do If You Are a Victim in a Car Accident

 

With so many cars on the road in the United States it is no wonder that there are so many car accidents. Statistics show that there are more than 70 million cars on the road at any one time and the average number of car accidents in the U.S. every year is 6 million. Unfortunately more than 90 people die in car accidents every day while 3 million people are injured every year. Also, around 2 million drivers in car accidents experience permanent injuries every year.

With these terrible statistics being the reality, each of us needs to understand that being in a car accident is likely at some time during our lives. And, with this fact in mind, we need to know what to do if we are a victim of a car accident.

IF you find that you have been a victim in a car accident, you should contact a reputable law firm to understand your rights and how you can get compensation for your injuries, pain and suffering, medical bills and loss of wages. Calling the law firm will also help you to learn more about these types of cases.

Here are some of the vital things you should do immediately after or as soon as you are able following a car accident.

Call an ambulance

If it is a serious accident you need to immediately call an ambulance. Chances are someone including you might be seriously injured. You need to have medical personnel there as quickly as possible. So do not assume that someone else has already called, take the lead and do it. The operator will let you know if an ambulance is on the way and will also take specific details about anyone you know who might be injured so the emergency medical team will be prepared.

Contact the police

Calling the police is a vital step after you have been in a car accident. A policeman can function as a credible independent recorder of events. The policeman will do a police report based on what he or she observes at the scene. This will include the state and position of the vehicles, if any of the drivers is under the influence, what any witnesses have observed, and the exact location of the accident. Because a policeman is professionally trained to write these type of reports, they can be admitted into evidence in court as an accurate record of the events. This report will also be used when you file a personal injury lawsuit against the driver who caused the accident.

Get the contact details of everyone involved in the accident

You should locate anyone who was involved in the accident and take down all of their important details. These should include their name, address, phone number, license, license plate, email address and insurance information. You should take pictures of their license, insurance card and license plate as well.

Make Your Own Personal Account of what happened

While at the accident scene make a personal account of everything that happened. It is best to record this into your phone and take pictures of everything as well. Memories are faulty and with the likely trauma you are experiencing there is a good chance that you will forget important details about the accident. Instead of trying to depend on your memory later make notes about what happened as soon as you are able. These notes can decide your personal injury case later. You should also get the contact details of any witnesses to the accident.  

Being aware of the important things to do if you are a victim in a car accident can make the difference in the outcome of your health and personal injury case.

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Source:: USA Today

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Source:: USA Today