3 Basic SEO Essentials Will Help Build Better Strategies

3 Basic SEO Essentials Will Help Build Better Strategies

SEO is the blanket term used to cover all of the methods you can use to increase your site’s search visibility. Onsite optimization is typically behind the scenes, and focuses on what More »

Research Shows 42% of Brits lie About how Much They do for Charity

It has been revealed by a voucher code website that 42% of Britons have lied about how charitable they are to their friends, family and co-workers to make themselves look better. In More »

Check out Groupon for big savings on Adidas footwear

Check out Groupon for big savings on Adidas footwear

It might not grab the headlines like it used to, but Groupon has grown quietly over the years to become the Web’s #1 destination for discounts and savings on consumer goods and More »

Lose weight and save cash with Groupon’s discounts

Lose weight and save cash with Groupon’s discounts

If you’ve been struggling to lose weight on your own then you may find you can do better with the support of a few friends. And there’s no better way to find More »

Why a strong dollar is bad news for America

Why a strong dollar is bad news for America

For the past decade, the running narrative has been that Europe has been a powerhouse on the currency front due to its wise jurisprudence with regards to its economy (a few hiccups More »


Sleep better and boost your productivity


Having a proper sleep through the night is critical for our physical and mental health. Many people find it difficult to switch off in the modern era of technology. Watching television or using a gadget while lying in bed is a common practice. This practice hurts the sleep routine of an individual badly.

A good sleep has a direct relationship with being active and fresh the next day, thus affecting our productivity and creativity. Term Paper easy decided to take a look at the different reasons for lack of sleep, how lack of sleep can affect the performance, and how to combat it.

Reasons for Lack of Sleep:

  1. Addiction to the use of electronic devices such as tablets, mobile phones, iPad is one major reason for the lack of sleep. See the young people, how they are always addicted to their mobile phones while walking, eating, or lying on the bed. This habit makes it difficult for a person to switch to the sleep mode when lying on the bed.
  2. Another reason for lack of sleep is needless negative thoughts. These thoughts can be about the future or the regrets of the past. Worrying about a family matter, relationship, job, financial issue, or an event in the past (that has affected an individual badly) can lead to sleepless nights.
  3. Despite having no issue at all, still facing the issue of lack of sleep one has to look at his/her lifestyle. Poor diet and lack of exercise can also cause less sleep. Another major thing to have a check on is the consumption of alcohol and caffeine along with smoking. All of these things can affect the sleep badly.

Effect on Performance:

Lack of sleep affects the performance and productivity of an individual at the workplace badly. The following are a few examples of the impact that the research has suggested.

  1. Research by The Sleep School in the United Kingdom has shown that bad sleep for one night can reduce the productivity of an individual by 57 percent. It will affect negatively both mental and physical awareness. The same research has suggested good sleep is the most underrated performance enhancer.
  2. One of the most underrated effects of bad sleep is that the person starts to gain weight. Due to the lack of sleep, a person feels more tired. The individual takes high sugar and high calories food to increase the energy level and reduce the effect of tiredness. This food makes him/her overweight and it will ultimately affect the performance of the individual at the workplace.
  3. Lack of sleep causes physical tiredness. This tiredness damages the social, emotional, and psychological well-being of an individual. This effect on social well-being affects a person’s social interaction with other colleagues at the workplace. Emotional and psychological aspect also damage the social relationship.

How to Combat Lack of Sleep:

Now it is important to know how to resolve the problem of sleep after knowing the reasons and its effect on the performance. Here are two smaller steps to get proper sleep for better productivity.

  1. Being mindful is the best approach to have a better sleep. Mindful is all about living in the current moment. No need to worry about the sleep issue a person previously had in the past. Leave all such thoughts and try to breathe in, breathe out, or notice small things on your skin. This practice will help you to have a good night’s sleep.
  2. Normal sleeping hours are seven to eight, but it varies from four to twelve for each individual. Better to have an understanding of the minimum hours you need to start the next day as fresh and fully active. Knowing the realistic need for sleep will help you to schedule your sleep routine accordingly. The sleep routine will help your mind adjusting with the sleep hours and it will require little effort from you to go to bed as your mind and body will automatically initiate it.


For better productivity, a good sleep is necessary. We have highlighted in detail the reasons, effects, and solutions of lack of sleep. It can help both employees and employers to work together to maximize the potential of an individual.

Why Do People Love Brain Training?

Puzzles such as sudokus and crosswords have long been enjoyed and utilised. Short and fun brain training puzzles work best for keeping our brain in good working order. These games have allowed generations to unwind and relax while keeping their brains engaged and active. Carry on reading as we take a closer looks at whether these methods work, and what the future might look like for brain training.

Brain training can boost your memory

There have been many studies over the years that have set out to discover the true benefit of brain training. Research by the NHS earlier this year found that participants who said they completed regular crossword or sudoku puzzles did better on the tests of cognitive ability. However, it could also be argued that the participants with higher cognitive abilities were more likely to want to engage with brain training puzzles in the first place. In another study, specifically focussed on the effectiveness of sudoku, it was found that there was a significant relationship between sudoku and the working memory performance of older adults. 

The beliefs of the public reflect these studies — people love brain training and believe that it will benefit their cognition. After a questionnaire focusing on under 30-year-olds, results showed a belief that brain training apps help to improve thinking, memory, and even mood. Whether or not participants had actually used such app themselves, these beliefs persisted.

So, it is clear that people both enjoy brain training and whole-heartedly believe that it will be beneficial to their cognitive ability. But is there still room for paper puzzles in an age of apps and digital technology? 

Training our brains in the future

Much of the brain training world is going fully digital. There is currently a massive online following for apps that improve our cognitive skills, such as Lumosity and Peak, which have both reached 10,000,000+ downloads over 2019. In addition, the forecasted release of Nintendo’s highly anticipated reimagined brain training game for Switch, Dr. Kawashima’s Brain Training, is set for 3rd January 2020 in Europe. This game determines a player’s “brain age” and is adored by long-term fans. 

All the new tech surrounding brain training could put traditional pen-on-paper puzzles in danger. However, there are many reasons that people are still choosing this comparatively ‘old-fashioned’ brain training method today and will continue to do so over the coming years. These reasons include:

  • Greater amounts of scientific study — crosswords, sudoku, and other traditional games have been proved time and time again to benefit cognition. Studies claiming that these puzzles sharpen our brains to the ability of someone 10 years younger are bound to make people stay loyal to the traditional methods. Whereas scientists are still struggling to find definitive evidence that brain training apps work to improve cognition. 
  • Apprehensions about screen time — Your screen time may be used to further your brain’s development, but it is screen time nonetheless, and could still be damaging. Too much screen time is a concern when it comes to young children’s development, so why should we treat it with any less caution as adults? Many prefer to stick to paper puzzles to give their weary eyes a break from scrolling on their mobile phones.  
  • Traditions and a sense of community — A crossword can be completed alone, or as part of a group. Many people enjoy this kind of brain training as group activity and prefer the communal sense of a good old fashion pen-to-paper puzzle to sitting alone and using an app. 
  • Generational preferences — As is to be expected, there is a generational split in relation to brain training. According to statistics presented by MindSea, “the average 18- to 24-year-old spends more than three hours a day using the mobile apps on their phone while people 55 and older spend less than two hours.” Because app-use has become second nature to younger generations, they are far more likely to choose apps as a brain training method. Whereas older adults tend to prefer paper alternatives. 

Overall, it doesn’t look like the puzzle printing industry has anything to worry about quite yet. Even in 2019, among vast amounts of new technology, people still enjoy traditional methods of brain training, and will continue completing crossword puzzles and sudokus for years to come. 

How a Social Media Monitoring Solution Like NetBase Could Help Your Business

In today’s day and age where social media is considered the primary mode of sharing important moments, being in touch with friends, and doling out hot takes on latest news, conventional mechanisms of communication just don’t cut it for brands anymore. 

For each billboard you pay for, there would 10 more tweets by competitors engaging with your potential customers. For every TV spot you get after local news, there would be someone on Instagram learning what your customers want. And for every ad in a magazine, there would be a Facebook post guiding your customers to your competitor’s website by learning what they are looking for. 

Simply put, if you are not paying attention to social media monitoring and understanding your potential market’s behavior, then all of your advertising revenue could be wasted away. 

What is Social Media Monitoring?

Social listening refers to the practice of learning your target market’s behavior and views through different aspects of social media. 

By monitoring various social media channels, you could learn about customers’ needs through their public posts. You could predict the market’s response to a product idea. And you could go as far as to design products modeled after what a large chunk of potential customers are ready to pay for.

All of this happens when you take part in active social media monitoring by seeing how your target market is behaving through their respective profiles. By collecting this data, you can effectively learn what your target market is looking for, and model your media advertisement campaigns, future product launches, and current service models accordingly. 

Social listening is crucial.

How Can You Use It to Your Advantage?

Using social listening could seem like a daunting task. But if you have the right tools at your hand, it could be a walk in the park. 

Since you cannot go after each of your target market’s social media profiles manually, these tools help you monitor each user’s behavior through automated yet intelligent solutions. 

By identifying the deeper meaning of each word used in a post, or how a certain “like” to a specific post could convey users’ emotions, you are able to have a large set of data that could be utilized in a number of ways. 

That is why, the concept of social listening and social media monitoring is gaining traction faster than ever, where companies are doing all they can to learn exactly what their target market is thinking about a certain aspect – but without having to put in manual labor into the process. Instead, it’s all smart algorithms and artificial intelligence (AI) in play, which identifies user behavior seamlessly, leaving you with results rather than an abundance of posts to make sense of.

Where Can You Find Such Solutions?

Due to their complexity, social listening and social media monitoring solutions might project the image of being difficult to implement. But it is very easy to find firms that specialize in deploying these monitoring campaigns with simple yet highly effective programs. 

One such firm is NetBase, which specializes in understanding user behavior through AI and other automated learning mechanisms. Having served companies such as Meredith Corp., Visa and BuzzFeed, the company is one of the leading solutions provider for monitoring user behavior through social media analysis.

Whether you are looking for more information on social media listening and social media monitoring or if you are ready to hire such a solution right away, don’t hesitate from reaching out to NetBase today. With customized programs, you are bound to find something that suits your requirements.

Why So Many People Love Professional Sports

Professional sports are more popular than ever, with hundreds of millions of people around the world attending sports contests and watching them on television. Whether it is a football match in London, a baseball game in Tokyo, a hockey game in Russia, or a rugby scrum in Sydney, there are fans who are completely committed to the professional players and teams.

In fact some fans are so dedicated that they will skip work to attend sports events, and even fall into deep depressions if their teams or favorite players do not perform well.

You can bet on the games

One of the most popular areas of sports is betting. Today millions of fans bet on their favorite teams and those they think have a chance to beat the odds. With online betting, people all over the world can make a wager on nearly any type of sport, no matter where it is played in the world.

For instance if you love soccer and want to bet on any team anywhere in the world, you can find all of the top soccer teams on soccerstats247. The site is secure and utilizes the latest technology to make sure that you’re always protected. You can also access the site from any mobile device, meaning your smartphone or tablet is the perfect way to help you generate some extra money.  Finally, you can make any size bet in the privacy of your own home, or even while standing online at the checkout counter. It’s all legal, and puts you right in the middle of all the action.

They are a great stress relief

Sports offers people a respite from the crazy days that are often filled with responsibilities, from the time you wake up to the time they go to sleep. Being able to look forward to enjoying your favorite team and players in a competition where they give all they have to pull out a victory, can cause you to forget about your problems and lower your stress levels. Sports is used all around the world by fans for relief and hours of joy throughout their tough days.

They are fun

One of the biggest reasons that there are so many sports fans is simply that sports are fun. The majority of grown-ups participated in sports in some form when they were children, and they know how much fun it is to play and to even observe. Adults don’t have a lot of things in their lives that can be considered fun, so becoming a sports fan puts a little fun in their lives.

They create opportunities to get together with friends

As you get older, you can find yourself having less time to see close friends. Even though there are conversations around making sure that everyone gets together, in too many cases this doesn’t happen. However when you throw sports right in the middle of these opportunities to hang out together, things usually change. Sports has a way of making these events more fun. And since sports is so polarizing, they can also create an environment where everyone is hyper and truly engaged. Typically the big sports matches happen on weekends so hosting or attending a sporting event is a perfect way to spend a Saturday or Sunday.

3 Basic SEO Essentials Will Help Build Better Strategies

SEO is the blanket term used to cover all of the methods you can use to increase your site’s search visibility. Onsite optimization is typically behind the scenes, and focuses on what you can do on the back end of your website to increase your chances of rankings. Off-site SEO represents all of the tactics you use to push your site further up the search results, such as link-building and social media marketing. In this article, we’re going to touch on both offsite and onsite and why they are important for optimizing your website for the search engine.

1.How to Read the SERP

Reading the SERP, or ‘search engine results page’ is the first aspect of search engine optimization for your website. Though it may not seem like it, many beginners don’t know how to read a SERP- meaning they don’t know how to gauge where their site is ranking and for what.

Thanks to Adwords, almost any search you complete will show a variety of paid results before organic results. In this image, you can see just how much is paid before we reach the organic results.

When tracking keywords or judging the success of your rankings, be sure to exclude these paid results from your tracking. Most SEO software like SeRanking or Authority labs can do this for you- but if you’re determined to go the old fashion way, you need to know this.

Why? Because when you’re optimizing your site behind the scenes, it’s a good idea to know what you’re competing against.

2.What Search Engines are Looking for

It’s the search engine’s job to make sure that when internet users are Googling for the answers, they get the best answer first. When optimizing your site for SEO, it’s a good idea to know what they’re looking for. Here’s a quick guide on the fundamentals:

  1. Relevancy. Makes sense right? If you’re googling book stores near me, you want to see BOOK STORES not Office Depot. Which means when you’re optimizing your site, make sure that you consider user intent. Is the page you’re trying to rank for your keyword actually relevant to your users? If the answer isn’t an automatic yes, it’s a no. Try again.
  2. Content quality. Does your content teach the reader something? Does it answer their questions and provide valuable information? Again, if the answer isn’t an immediate yes, it’s a no.
  3. Site Usability. Is your site hard to navigate? Flooded with pop ups? This is all going to affect your usability. To succeed, you want to make sure the pages you’re working on are actually enjoyable for users to read.
  4. Compatibility and site speed. Your website needs to be optimized for all devices, not just the one you’re developing your website on. It needs to be fast, clean, and loading well on iPads, Androids, laptops, and just about anything else you can think of.
  5. Authority. Are you trusted by your users? Are you a big name in your industry? Both of these play into the authority your website has. The more authority, the easier it is to rank.

There are dozens more practices for optimizing your site and it’s content, but these are the big 5 that make the most impact. Focus on these elements first. Once you have these down, you can start optimizing with many of the tactics found across the internet.

3.What Search Engines Aren’t Looking For

Perhaps more important than what search engines are looking for is what they aren’t. Commonly referred to as ‘black hat tactics,’ these methods are ways of ranking sites that search engines DO NOT approve of. In fact, it may even crippling your site in the long run.

  1. Keyword stuffing. Adding your target keyword to a post 500 times in hopes of ranking for the term is one of the biggest mistakes you can make. Not only is it absolutely annoying for your readers, it’s a tactic that has been getting punished since Google’s updates in 2012.
  2. Buying links. Backlinks are important. They’re the votes by which your website is considered the authority of a search query. Buying links to get that authority is NOT the way to go. It’s fairly easy to see when a link has been bought, whether you’re a human or a robot.
  3. Annoying ads. Can a user actually visit your site before being bombarded with ads? Your website is not a billboard on the highway. It’s a place to connect with your users. People hate annoying ads, and robots are now trying to protect them from your annoying ads.

Of course there are many more tactics that Google doesn’t appreciate. But if you’re already vetting your tactics with these three points in mind, none of those tactics should be entering your venacular to begin with.


Learning SEO can be more intimidating than it actually is challenging. For most people, SEO is quite simple- it’s finding the time to do it in addition to everything else going on with the business. Where some chose to hire team mates that are responsible for optimization, others prefer to hire a search engine optimization company that can handle their needs for them. Regardless of what you choose, knowing the basics will help you make sure your website is headed in the right direction with a strategy that supports your goals.

Are you learning SEO or are you a seasoned experts? Share your SEO essentials in the comments.